Pakistan Betting Apps

Pakistan Betting Apps – South Asia Newsletter Cricket for Business: Daraz bets on sport to boost business in Pakistan Nilesh Christopher

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Pakistan Betting Apps

Alibaba’s drive to dominate e-commerce in South Asia has prompted the company to bet on one of the region’s biggest obsessions: cricket.

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Last week, Alibaba’s online shopping app Daraz hosted a live streaming of the 2022 AFC Asian Cup cricket match between India and Pakistan – one of the most intense sports in the world – which it attracted nearly 21 million views.

“The match generated 2.5 million simultaneous views on the Daraz app, which is not what we expected,” Muhammad Ammar Hassan, director of marketing at Daraz Pakistan, told me. “Cricket surprises us every time.”

Unlike streaming platforms like Disney+ Hotstar or Netflix, Daraz’s goal for sports content is not to build a video subscription business. The flow remains free for users and acts as a customer acquisition funnel.

The cricket match was streamed live through the Daraz app with tiered promotional vouchers. Muhammad Ammar Hassan, Marketing Director, Daraz Pakistan

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Since the start of the tournament on August 27, the number of monthly active users on Daraz has increased by 2 million, reaching a total of 12 million in Pakistan. But the ultimate success of the campaign will be determined by how many of these users Daraz can retain and monetize.

Daraz’s experiments with live streaming on the app began with the ICC T20 World Cup in October 2021. The move has been a resounding success, with the app’s monthly user base in Pakistan growing from 6 million in October to 15 million in November. As the company expected, this figure dropped to 11 million after the tournament ended in 2021. However, the jump from 6 million to 11 million was significant.

According to Hasan, most of the new users did not start shopping right away, but most of them ended up converting during the popular Singles Day Double 11 shopping event. During the live stream, Daraz promoted shopping coupons and vouchers that encourage users to buy. products.. Hassan declined to give an exact user conversion rate, but said he hopes that next year at least 50% of users who tune in to matches will buy in Daraz.

Since then, Daraz has acquired exclusive rights to broadcast the Pakistan Super League (PSL) on its app for two years. Daraz is now also the official sponsor of the Bangladesh cricket team. In August, the company acquired digital broadcasting rights for the most watched sporting event in the world, the English Premier League, in Pakistan. “So it’s not just a 14- or 20-day event like cricket, it’s an entire season of viewing that keeps the audience hooked on the app,” Hassan said.

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Daraz is currently monetizing live streaming by allowing brands to advertise during matches. However, profitability is elusive: “For the 2022 Asian Cup, we’re broke, but we’re not profitable [yet],” Hassan said. Cricket betting is banned in India, but players cannot live without it. Crime is now in full bloom thanks to advanced technology and the ongoing Cricket World Cup. And there is little the police can do to stop it.

There are many mobile apps that give you tips on cricket betting methods. With the tantalizing India-Pakistan match taking place on Sunday, the betting odds will increase by leaps and bounds.

“It’s as easy as playing a game on your phone. Download the cricket betting app. You should open an account with one or more online bookmakers and start betting with ‘friends’ you eventually know and trust,” the bookmaker said on condition of anonymity.

CrickBetting, Betting Keeda are some of the cricket betting apps. There are also websites like bet365.com and betfair.com.

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These apps and websites give you direct access to the latest live odds from the bookmaker. According to the bookmaker, it is possible to bet directly in the app and see the results, in addition to accessing the account to claim the winnings.

Players agree that the applications are faster than the betting site. “The best part of mobile betting is in-game betting while watching the match on TV at home, in a pub/sports bar or stadium. You can place bets while watching the match,” said the bookmaker.

The police know that cricket betting is rampant in Bangalore and that money changes hands enormously, but they have little to say about it since all communications and transactions are online.

Bookmakers have overtaken the police for WhatsApp and data calls. They deliberately avoid cell phone calls that the police can trace or listen to.

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Oral information is the only way the police can use to fight taxes. Just a few tips lead to raids on bookmakers, arrests and seizures of laptops and mobile phones.

But when the police check the mobile phones and laptops of the players, they find themselves at a dead end: all communications are online. Cases fail in court due to weak evidence. For example, it is difficult for the police to link money to claims of real bets by players/bookmakers. As a result, the suspects can easily get bail and return to their cases.

S. Girish, DCP (crime), said, “The central government should ban these apps and websites. Regulation of all online content in a country could lead to a decline in online gambling.”

Another high-ranking police officer, speaking on condition of anonymity, favored the legalization of cricket betting, as other countries have done or like horse racing in India. “The government could tax and make large sums of money,” he added.

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